Slavna glumica prilično je aktivna na Instagram profilu The Press Tour na kojem promovira eko-friendly proizvode za ljepotu i modu, želeći poručiti kako se možemo njegovati i slijediti trendove, a istodobno biti i odgovorni prema okolišu. Osim sastojaka koji se koriste u pojedinim kremama i materijala od kojih je odjeća napravljena, važno joj je i gdje je proizvod proizveden, je li testiran na životinjama i je li se za njegovu izradu iskorištavala radna snaga siromašne djece. Jedan od članova njezinog eko-tima je i Imelda Burke, vlasnik tvrtke koja se bavi industrijom ljepote i wellnessa u Maryleboneu u Londonu. Burke provjerava sve proizvode za ljepotu koje ova glumica promovira i osobno koristi kako ju ne bi "zavarao" marketing. Srećom, ono što Burke ne zna o ekološkoj ljepoti moglo bi biti napisano na zrnu riže, pa kad je, primjerice, Watson na putovanjima i želi isprobati neki proizvod, ne kupuje ništa prije konzultacije s njim. "Ako razmišljate o korištenju eko-friendly proizvoda, savjetujem vam da prvo krenete s losionom za tijelo, jer njega koristite u najvećim količinama, tj. njima mažete najveću površinu tijela", savjetuje Emma i napominje kako je važno čitati deklaracije. Mineralno ulje, mineral petrolatum, natrijev lauril sulfat, metilizotiazolinon (MI) i metilklorizotiazolinon (MCI, paraben, propilenglikol (PG), polietilenglikol (PEG), phthalati i aluminij kloralhidrat sastojci su koje ona zaobilazi u širokom luku.

Highlights from Emma's @intothegloss feature. Many of these brands have been used during the @beautyandthebeast press tour 💚💄🌹 Photo 1: White shirt from @svilu, made from certified-organic cotton. Svilu is stocked on @revenvert, an online retailer who only work with sustainable brands and products aligned with its 4 values: Organic, Re-made, Local and Fair. Photo 2: Rings from @barjewellery handmade from recycled silver and finished by artisans in London. The silver used in the pieces has been recycled via a traceable process into fine silver. Fashion info verified by @ecoage #ecoloves Photo 2: @eldecosmetics Lip & Cheek Rush is created in Norway and developed, produced and packaged by the brand itself. It is certified cruelty-free & vegan. Photo 3: @lolasapothecary formulate in hand blended micro-batches from sustainably sourced natural ingredients in the UK. Photo 4: @mvskincare is an Australian brand that has been at the forefront of the movement towards organic skincare since the late 90s. @fur_you is a 100% natural oil from the USA that can be used to enhance pubic hair and skin. The UK’s @totmorganic makes 100% organic cotton tampons. Photo 5: @sisterandcoskinfood Tooth Whitening Polish is made from cold-pressed coconut oil sourced from a small organic farm in Sri Lanka. It is blended in small batches in the UK every 12 weeks. Photo 6: British brand @nyr_official have been making natural and organic skincare since 1981 and was the first high street retailer to be certified CarbonNeutral. Photo 7: Lipstick is made by @absolution_cosmetics who help conserve the planet's resources by certifying with Ecocert Greenlife. Photo 8: @idilbotanicals is handcrafted in small batches in countryside of Zurich, using only 100% natural and vegan raw materials. @frenchgirlorganics use certified-organic oils which don’t contain any pesticide or herbicide residue and support organic agriculture. Photo 9: @alchemyoils Grapefruit Hair Remedy is 100% natural and made in small batches in the UK. @exo_supply is a nail polish remover made in the USA from USDA-certified organic essential oils and biodegradable ingredients. Beauty brands verified by @contentbeauty

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Autor: D. P. Fotografije: Guliver/Shutterstock i Instagram
Autor: D. P. Fotografije: Guliver/Shutterstock i Instagram